§ AI Act · Article 5

Prohibited AI Practices

Regulation (EU) 2024/1689 · Article 5 · Source
Plain-language summary
This article bans specific AI practices that manipulate or exploit individuals, including systems using subliminal or deceptive techniques to distort decision-making, or those exploiting vulnerabilities based on age or disability. It also prohibits AI systems that evaluate or classify people based on social behavior, personal traits, or biometric data, as well as those scraping facial images from the internet or CCTV footage without consent. Exceptions are permitted for law enforcement purposes, such as locating missing persons or preventing terrorist threats.
Who it applies to
All operators in scope of the AI Act
Compliance deadline
Phased application of Regulation (EU) 2024/1689 — most provisions apply from 2 August 2026.
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AI Act Article 50 transparency
46 days
until 2026-08-02, when Article 50 transparency obligations apply (unchanged). Annex III high-risk obligations move provisionally to 2 December 2027 under the Digital Omnibus agreement of 7 May 2026, pending formal adoption.
Preparing for 2 August 2026? Read the EU AI Act August 2026 deadline requirements checklist.