§ Digital Services Act · Article 26
DSA Article 26: Obligations, Deadlines & Penalties
At a glance
Article 26 of the DSA imposes 7 obligations on Providers of online platforms. At least one obligation carries an explicit compliance deadline.
§ Obligations
All obligations under Article 26
Obligation 1
Ensure that recipients can identify in a clear, concise, and unambiguous manner in real time that information presented is an advertisement, including through prominent markings.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
ensure
- Deadline
-
in real time
- Penalty
-
—
Obligation 2
Ensure that recipients can identify in a clear, concise, and unambiguous manner in real time the natural or legal person on whose behalf the advertisement is presented.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
ensure
- Deadline
-
in real time
- Penalty
-
—
Obligation 3
Ensure that recipients can identify in a clear, concise, and unambiguous manner in real time the natural or legal person who paid for the advertisement if different from the person on whose behalf it is presented.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
ensure
- Deadline
-
in real time
- Penalty
-
—
Obligation 4
Ensure that meaningful information directly and easily accessible from the advertisement is available about the main parameters used to determine the recipient to whom the advertisement is presented and how to change those parameters.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
ensure
- Deadline
-
—
- Penalty
-
—
Obligation 5
Provide recipients of the service with a functionality to declare whether the content they provide is or contains commercial communications.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
provide
- Deadline
-
—
- Penalty
-
—
Obligation 6
Ensure that other recipients can identify in a clear and unambiguous manner in real time that content provided by a recipient is or contains commercial communications when a declaration is submitted.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
ensure
- Deadline
-
in real time
- Penalty
-
—
Obligation 7
Not present advertisements to recipients of the service based on profiling using special categories of personal data referred to in Article 9(1) of Regulation (EU) 2016/679.
Regulation (EU) 2022/2065, Article 26, Article 26
- Obligated entity
-
Providers of online platforms
- Action required
-
prohibit
- Deadline
-
—
- Penalty
-
—
§ Frequently asked
Questions about Article 26
Who must comply with Article 26 of the DSA?
+
Providers of online platforms.
What does Article 26 of the DSA require?
+
ensure provide prohibit
What is the compliance deadline for DSA Article 26?
+
in real time