AI systems that evaluate or classify natural persons based on their social behaviour or known, inferred, or predicted personal characteristics, leading to detrimental treatment unrelated to the original data context (Article 5(1)(c)).
5 questions answered with specific EU AI Act article references. 98 days until the August 2, 2026 enforcement deadline.
Not sure if your AI system is affected? Take the 5-minute diagnostic.AI systems that evaluate or classify natural persons based on their social behaviour or known, inferred, or predicted personal characteristics, leading to detrimental treatment unrelated to the original data context (Article 5(1)(c)).
Yes, absolutely. It is a prohibited AI practice under Article 5(1)(c). No exceptions.
Not necessarily. Traditional credit scoring based on financial history is not social scoring. However, scoring that uses non-financial social behaviour data (social media activity, friend networks) to deny essential services may constitute prohibited social scoring.
Standard loyalty programs are not social scoring. However, if a loyalty system systematically disadvantages customers based on personal characteristics beyond their transaction history, it could cross the line.
Up to EUR 35 million or 7% of the undertaking's total worldwide annual turnover, whichever is higher (Article 99(1)).
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